Hope & Ivy Collaborate With William Morris

British Elegance in Contemporary Fashion

Hope & Ivy is a contemporary British fashion brand created by Beth Chilton and Sarah Sleightholm. Epitomised by beautiful embroidery and hand-drawn prints, Hope & Ivy pieces exude confidence and femininity with a bohemian edge.

Hope & Ivy has rapidly established itself as a much-loved brand among British fashion enthusiasts, particularly for those seeking exquisitely designed occasion wear. Known for its romantic prints, delicate embroidery, and flattering silhouettes, Hope & Ivy has become a go-to label for weddings, parties, and special events. In this review, we take a closer look at what makes Hope & Ivy so special, its strengths, and any areas for improvement.

Design and Aesthetic

One of the defining features of Hope & Ivy is its commitment to feminine, timeless designs. The brand's signature look often includes floral patterns, intricate lace, and elegant embroidery—evoking a sense of vintage charm while remaining thoroughly modern. The colour palettes tend to be soft and versatile, with pastels, jewel tones, and classic neutrals dominating the collections.

The silhouettes are flattering for a range of body types, with wrap dresses, flowing maxi lengths, and cinched waists featuring prominently. Many pieces feel as though they could be family heirlooms, passed down through generations, yet they are distinctly contemporary in their wearability.

Quality and Craftsmanship

Hope & Ivy is lauded for its attention to detail. The fabrics used feel luxurious, and the embroidery is often hand-finished, lending an artisanal touch to each garment. Customers frequently comment on the quality of construction, noting that dresses retain their shape and beauty after multiple wears. The brand seems to balance delicacy with durability, ensuring that the clothes are not only beautiful but also practical for repeated use.

Fit and Sizing

The sizing at Hope & Ivy is generally considered true to size, with most customers finding that the dresses fit as expected. The brand offers a decent range of sizes, though there is always room for improvement in inclusivity. Adjustable features such as wrap ties and elasticated waistbands help accommodate various body shapes, making the dresses accessible to more people.

Price Point

Hope & Ivy sits in the mid-range price bracket for occasion wear. While not the cheapest on the high street, the quality and unique design details justify the slightly higher investment. Many customers view their purchases as investment pieces for special occasions, and the brand regularly offers sales or promotions for those seeking a bargain.

William Morris

Hope & Ivy collaborates with The William Morris Society to create a seasonal collection of beautifully patterned dresses that celebrate the work of the revolutionary artist, writer, and textile designer. A key influence on the Arts & Crafts movement, Morris is renowned for his decorative designs based on British flora and fauna – a constant inspiration for us here at Hope & Ivy. The Society is a small, charity-run organisation based out of his beloved home, Kelmscott House, hosting regular events and educational outreach programmes for schools and community groups. Look out for William Morris’ iconic, and instantly recognisable, heritage prints across classic Hope & Ivy silhouettes you know and love.